My company (Spendology LLC) used the SPENDOLOGY trademark first and applied for trademark protection first. PNC Bank applied for the same trademark 8 months later and then sent my company a cease and desist letter. Next, PNC sued my company in administrative court (USPTO Trademark Trials and Appeals Board) and won. My company's trademark application got canceled. #WarOnMainStreet
Infographic with Details
http://imgur.com/gallery/5InzD0n